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Innovation, precision, quality, reliability, sustainability and service shape the DNA of JURA. The Swiss company is the only brand anywhere in the world to focus solely on automatic speciality coffee machines and is clearly positioned as a specialist in this market
The slimmest One Touch automatic speciality coffee machine from JURA serves latte macchiato and cappuccino at the touch of a button and is perfectly suited to small but discerning homes.
A Swiss company, Jura is famous for exclusively producing high-end espresso machines in the ‘super automatic’ category. As a company with a long history of producing home appliances (starting in 1931), they expanded into the coffee machine market in the 1990s focusing on automating the coffee making process to maximize convenience. It was Jura that first brought the super automatic category to the mass market, designing some of the first one-touch models capable of preparing entire beverages from bean to cup with the single push of a pre-programmed button. Today Jura competes with other brands in the super automatic category, but dominates the luxury segment, offering some of the most expensive and feature-laden models on the market.
While Jura’s machines are considered to be among the best of any brand in their category, it is important to point out that many espresso connoisseurs do not consider any super automatic machines to be capable of producing the same ultra-high quality espresso shots as a good semi-automatic (or even manual lever-powered) machine in the hands of a skilled barista. Nevertheless, comparing 'apples to apples', Jura machines make up for any shortcomings through sheer convenience and can certainly produce a wide range of tasty beverages, easily on par with some of the popular coffee chains like Starbucks (most of which themselves use automatic one-touch machines to brew their espressos).
Customers looking for convenience and user friendliness, and who are less concerned with manually controlling and dialing the perfect shot on their own, will find super automatic machines the way to go. Jura dominates the highest end of this category and is an ideal choice for customers who want the best one-touch solutions available, and do not paying a premium to achieve the best results. Bottom line,if you are looking to purchase a super automatic machine for your home or office, it is hard to find one better functioning machine than a Jura.